The Interview - Sarah-Jayne Sherwood

2nd April 2025

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Why did you decide to start your own business?

There is too many fake and dodgy companies like mine, that's why I started my business.

What advice would you give someone just starting their own business?

Make sure you look into everything properly and the possible extra costs. Get some good advice about the business you want to start up.

How do you deal with fear and doubt?

I write positive posts and I also Meditate.

Where do you see your business in five years? Ten?

I see my business being in a very strong position and growing. 

How does your business look different now vs. when you first started?

So much different as I have more to offer now than I did then.

How did you market your business when it was brand new?

Facebook, Linkdin, and TicToc.

What is the hardest part of being an entrepreneur?

Getting clients to help or to teach.

What qualities do you think every entrepreneur should possess?

You need to be open minded be able to change which way you're going and no matter what stay upbeat.

How have you grown personally from becoming an entrepreneur?

I have learnt a lot which has made me a better person, I had to do courses to qualify for starting this business up.

How did you raise funding or financially prepare for your business?

Used savings and money as I went along.

Should I get an LLC before starting a business?

Not if you're on your own.

What makes a good leader?

Act the way you want others to act and treat people the way you want to be treated. 

At what point did you look at your business and consider it a success?

Once I had finished setting it up.

What would you change about your business journey if you could go back?

I would have made sure I had more money in the bank to start up.

Sarah-Jayne Sherwood

Sarah-Jayne Sherwood